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Mit allen Infos zu aktuellen Events & Aus- und Weiterbildungsmöglichkeiten, Serviceleistungen, Unterstützung für GründerInnen und vielen Tipps & Tricks.",{"id":93,"link":94,"media":95,"teaser":101,"title":97,"type":80},"lwozr69o","/foerderungen",{"id":96,"alt":97,"title_text":37,"height":87,"is_audio":39,"is_image":39,"is_video":39,"orientation":72,"path":98,"ratio":74,"url":99,"width":87,"extension":45,"duration":37,"size_megabytes":76,"container":100},"assets::icons/donations.svg","Förderungen","icons/donations.svg","https://werbungwien.at/assets/icons/donations.svg",{"handle":48},"Förderaktionen für aktive Mitglieder der Fachgruppe Werbung und Marktkommunikation Wien.","Service","submenu",{"id":105,"submenu_items":106,"title":117,"type":103},"lwozrlxo",[107,112],{"id":108,"link":109,"media":37,"teaser":110,"title":111,"type":80},"lwozrryt","/p/alle-events","Aktuelle Veranstaltungen und Nachberichte","Veranstaltungen",{"id":113,"link":114,"media":37,"teaser":115,"title":116,"type":80},"lwozt09t","/aktivitaeten/podcast","Die Podcast-Reihen „Werbelust“ und „Bootcast“ mit Themen, die unsere Branche bewegen","Podcasts","Aktivitäten",{"id":119,"submenu_items":120,"title":131,"type":103},"lwozta8r",[121,126],{"id":122,"link":123,"media":37,"teaser":124,"title":125,"type":80},"lwoztnyq","/ueber-uns/ihr-fachgruppenbuero","Die Fachgruppe Werbung und Marktkommunikation","Unsere Aufgaben",{"id":127,"link":128,"media":37,"teaser":129,"title":130,"type":80},"lwoztrco","/ueber-uns/ihre-vertreterinnen-in-der-fachgruppe","Funktionär:innen Werbung und Marktkommunikation, Fachgruppe Wien","Ausschussmitglieder","Über uns",{"id":133,"submenu_items":134,"title":143,"type":103},"m180a45s",[135,140],{"id":136,"link":137,"media":37,"teaser":138,"title":139,"type":80},"m180abcw","/lehrlingsinitiative/lehrbild","Lehrberuf Medienfachmann/-frau","Das Lehrbild",{"id":141,"link":142,"media":37,"teaser":37,"title":143,"type":80},"m180ajft","/lehrlingsinitiative/lehrlingsinitiative","Lehrlingsinitiative",{"id":145,"link":146,"title":147,"type":11},"lwozulak","/news","News",{"post":149,"morePosts":247},{"id":150,"is_current_news":39,"event_location":37,"event_date":37,"event_news_type":151,"event_register_link":37,"event_calendar_link":37,"date":154,"fully_booked":39,"new_content_available":39,"new_content_link":37,"banner":155,"slug":167,"teaser":168,"title":169,"url":170,"featured":39,"seo_title":37,"seo_description":37,"seo_noindex":39,"seo_nofollow":39,"og_title":37,"og_description":37,"hide_similar_posts":39,"og_image":37,"author":171,"type":179,"category":181,"post_content":191},"8ad2fc44-a83b-447d-8c04-d7639f26e118",{"label":152,"value":153},"Post-Report","postreport","2024-11-25 00:00:00",{"id":156,"alt":37,"title_text":157,"height":158,"is_audio":39,"is_image":159,"is_video":39,"orientation":40,"path":160,"ratio":161,"url":162,"width":163,"extension":164,"duration":37,"size_megabytes":165,"container":166},"assets::posts/akilmazumder-4763942--pexels-1440x960.jpg","Akil Mazumder | pexels.com",960,true,"posts/akilmazumder-4763942--pexels-1440x960.jpg",1.5,"https://werbungwien.at/assets/posts/akilmazumder-4763942--pexels-1440x960.jpg",1440,"jpg",0.08,{"handle":48},"neue-eu-vorgaben-fuer-greenwashing","Workshops, Whitepaper und geförderte Beratung","Neue EU-Vorgaben für Greenwashing","/events/neue-eu-vorgaben-fuer-greenwashing",{"name":172,"avatar":173},"Werbung Wien",{"id":174,"alt":175,"title_text":37,"height":38,"is_audio":39,"is_image":39,"is_video":39,"orientation":40,"path":176,"ratio":42,"url":177,"width":44,"extension":45,"duration":37,"size_megabytes":46,"container":178},"assets::logo/logo_dark.svg","WKO Dunkel","logo/logo_dark.svg","https://werbungwien.at/assets/logo/logo_dark.svg",{"handle":48},{"label":147,"value":180},"news",{"id":182,"title":183,"slug":184,"on_primary_color":185,"primary_color":188,"placeholder_banner":37,"placeholder_card_banner":37},"dcf778f8-9edc-453d-8b31-c978e3bfb483","Events","events",{"label":186,"value":187},"Black","#181922",{"label":189,"value":190},"Yellow","#F1B744",[192,195,219,221,231,233,245],{"text":193,"type":194},"\u003Cp>Nachhaltigkeit ist nicht mehr nur ein Trend, sondern ein entscheidender Faktor in der Unternehmenskommunikation. KonsumentInnen achten verstärkt auf authentische Umweltversprechen. Mit der neuen „\u003Cstrong>Green Claims Directive\u003C/strong>“ fordert die EU von Unternehmen, umweltbezogene Aussagen klar und überprüfbar zu gestalten, denn Greenwashing wird künftig bestraft.\u003C/p>\u003Cp>Die Fachgruppe Werbung und Marktkommunikation der Wirtschaftskammer Wien bietet Unternehmen gezielte Unterstützung, um die komplexen neuen Anforderungen zu meistern. Mit einer praxisnahen \u003Cstrong>Workshopreihe\u003C/strong>, einem umfassenden \u003Cstrong>Whitepaper\u003C/strong> und einer geförderten \u003Cstrong>Unternehmensberatung\u003C/strong> erhalten Mitgliedsbetriebe konkrete Hilfestellungen.\u003C/p>\u003Cp>Jürgen Bauer, Obmann der Fachgruppe Werbung und Marktkommunikation, erklärt:\u003C/p>\u003Cblockquote>\u003Cp>\u003Cem>"Die neue EU-Richtline fordert klare und überprüfbare Umweltkommunikation. Mit Workshops, einem Whitepaper und geförderter Beratung unterstützen wir unsere Mitglieder bei den diversen Herausforderungen, die diese Richtlinie mit sich bringt.“\u003C/em>\u003C/p>\u003C/blockquote>\u003Cp>Sabrina Oswald, Initiatorin des Whitepapers zur Green Claims Directive undSpartenobmann Stv. der Sparte Information und Consulting in der WKW, ergänzt:\u003C/p>\u003Cblockquote>\u003Cp>\u003Cem>"Die bevorstehende Green Claims Directive unterstreicht die Bedeutung transparenter Umweltangaben. Unternehmen, die sich frühzeitig darauf einstellen, stärken das Vertrauen der KonsumentInnen. Unsere Workshops unterstützen die Branche auf diesem Weg.“\u003C/em>\u003C/p>\u003C/blockquote>\u003Ch3>1. Workshop: Konkrete Hilfe zur Umsetzung der Richtlinie\u003C/h3>\u003Cp>Die Workshopreihe, welche gemeinsam mit dem Österreichischen Werberat organisiert wurde, vermittelt Handlungsempfehlungen und Einblicke in die „Green Claims Directive“ und zeigt praxisorientiert, wie umweltbezogene Aussagen rechtskonform und transparent gestaltet werden können.\u003C/p>\u003Cp>Die Veranstaltung wurde im APA-Pressezentrum abgehalten und zusätzlich per Livestream übertragen.\u003C/p>\u003Ch4>\u003Cstrong>Workshop am 22.11.2024:\u003C/strong>\u003C/h4>","text",{"id":196,"cover_image":197,"type":207,"video_file":208},"m5xzjp7h",{"id":198,"alt":37,"title_text":37,"height":199,"is_audio":39,"is_image":159,"is_video":39,"orientation":40,"path":200,"ratio":201,"url":202,"width":203,"extension":204,"duration":37,"size_megabytes":205,"container":206},"assets::wko-cover.png",1074,"wko-cover.png",1.7783985102420856,"https://werbungwien.at/assets/wko-cover.png",1910,"png",0.26,{"handle":48},"video",{"id":209,"alt":37,"title_text":37,"height":210,"is_audio":39,"is_image":39,"is_video":159,"orientation":40,"path":211,"ratio":212,"url":213,"width":214,"extension":215,"duration":216,"size_megabytes":217,"container":218},"assets::videos/apa-gcs_2024-11-22.mp4",1080,"videos/apa-gcs_2024-11-22.mp4",1.7777777777777777,"https://werbungwien.at/assets/videos/apa-gcs_2024-11-22.mp4",1920,"mp4",3995,2,{"handle":48},{"text":220,"type":194},"\u003Ch4>\u003Cstrong>Workshop am 17.12.2024:\u003C/strong>\u003C/h4>",{"id":222,"cover_image":223,"type":207,"video_file":225},"m5xzk8ay",{"id":198,"alt":37,"title_text":37,"height":199,"is_audio":39,"is_image":159,"is_video":39,"orientation":40,"path":200,"ratio":201,"url":202,"width":203,"extension":204,"duration":37,"size_megabytes":205,"container":224},{"handle":48},{"id":226,"alt":37,"title_text":37,"height":210,"is_audio":39,"is_image":39,"is_video":159,"orientation":40,"path":227,"ratio":212,"url":228,"width":214,"extension":215,"duration":229,"size_megabytes":217,"container":230},"assets::videos/apa-gcs2_2024-12-17.mp4","videos/apa-gcs2_2024-12-17.mp4","https://werbungwien.at/assets/videos/apa-gcs2_2024-12-17.mp4",5008,{"handle":48},{"text":232,"type":194},"\u003Ch4>\u003Cstrong>Workshop am 31.01.2025:\u003C/strong>\u003C/h4>",{"id":234,"cover_image":235,"type":207,"video_file":237},"m6q6uuzk",{"id":198,"alt":37,"title_text":37,"height":199,"is_audio":39,"is_image":159,"is_video":39,"orientation":40,"path":200,"ratio":201,"url":202,"width":203,"extension":204,"duration":37,"size_megabytes":205,"container":236},{"handle":48},{"id":238,"alt":37,"title_text":37,"height":239,"is_audio":39,"is_image":39,"is_video":159,"orientation":40,"path":240,"ratio":212,"url":241,"width":242,"extension":215,"duration":243,"size_megabytes":74,"container":244},"assets::videos/2025-01-31_apa-gcs3-neu.mp4",720,"videos/2025-01-31_apa-gcs3-neu.mp4","https://werbungwien.at/assets/videos/2025-01-31_apa-gcs3-neu.mp4",1280,5435,{"handle":48},{"text":246,"type":194},"\u003Ch3>2. Whitepaper: Alle wichtigen Informationen auf einen Blick\u003C/h3>\u003Cp>Ab sofort steht Mitgliedern ein kostenloses Whitepaper zur Verfügung, das in die zentralen Punkte der „Green Claims Directive“ blickt. Das Dokument bietet nicht nur einen guten Überblick über den rechtlichen Rahmen, sondern enthält auch praxisnahe Tipps, Beispiele und konkrete Handlungsempfehlungen, die Unternehmen bei der Einhaltung der neuen Vorgaben unterstützen.\u003C/p>\u003Cp>\u003Ca rel=\"noopener noreferrer\" target=\"_blank\" href=\"https://werbungwien.at/assets/pdf/whitepaper_greenclaims.pdf\">\u003Cstrong>Link zum Whitepaper\u003C/strong>\u003C/a>\u003C/p>\u003Ch3>3. Geförderte Unternehmensberatung: Individuelle Unterstützung ab 1. Dezember\u003C/h3>\u003Cp>Für eine direkte, individuelle Umsetzung im Unternehmen startet die Fachgruppe ab dem \u003Cstrong>01.12.2024\u003C/strong> eine geförderte Beratungsinitiative. Hierbei übernimmt die Fachgruppe \u003Cstrong>bis zu 50 % der Beratungskosten pro Mitgliedsbetrieb mit ExpertInnen der Geförderten Unternehmensberatung\u003C/strong>. Die Beratungen ermöglichen es Unternehmen, mit Fachleuten Ansätze zu entwickeln, wie zum Beispiel für ergänzende Kundenberatungsleistungen für eine rechtskonforme und nachhaltige Kommunikation. So wird nicht nur die Einhaltung der neuen Vorgaben erleichtert, sondern auch das Vertrauen der Verbraucherinnen und Verbraucher gestärkt.\u003C/p>\u003Cp>Für die Förderaktion „Green Claims“ stehen folgende Beratungsunternehmen zur Verfügung. Bitte wählen Sie im \u003Ca href=\"https://www.wko.at/wien/information-consulting/werbung-marktkommunikation/foerderaktion-green-claims-beratung\">\u003Cstrong>Anmeldeformular\u003C/strong>\u003C/a> eine Person aus oder lassen sich eine vorschlagen!\u003C/p>\u003Cp>\u003Ca href=\"https://www.wko.at/wien/information-consulting/werbung-marktkommunikation/foerderaktion-green-claims-beratung\">\u003Cstrong>ZUM ANMELDEFORMULAR\u003C/strong>\u003C/a>\u003C/p>\u003Cp>\u003Ca href=\"https://www.wko.at/wien/information-consulting/werbung-marktkommunikation/richtlinie-bildungsbonus-green-claims.pdf\">\u003Cstrong>FÖRDERRICHTLINIE\u003C/strong>\u003C/a> \u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Dr. Mariella Julia Franz\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>E-Mail: \u003Ca href=\"mailto:contact@mjf-sustainability.com\">contact@mjf-sustainability.com\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Website: \u003Ca href=\"http://www.mjf-sustainability.com/\">www.mjf-sustainability.com\u003C/a>\u003C/p>\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Dolezal Andreas\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>E-Mail: \u003Ca href=\"mailto:consulting@andreasdolezal.at\">consulting@andreasdolezal.at\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Website: \u003Ca href=\"http://www.andreasdolezal.at/\">www.andreasdolezal.at\u003C/a>\u003C/p>\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>unfold consulting GmbH; Johanna Sophie Mayer, MA\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>E-Mail: \u003Ca href=\"mailto:office@unfold-consulting.eu\">office@unfold-consulting.eu\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp>Website: \u003Ca href=\"http://www.unfold-consulting.eu/\">www.unfold-consulting.eu\u003C/a>\u003C/p>\u003C/li>\u003C/ul>\u003C/li>\u003C/ul>\u003Cp>Die Green Claims Directive wird die Spielregeln der Werbung nachhaltig verändern. 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